The Straight Skinny

 

Blissed Out, Off the Beach and Back on the

Smooth Jazz Beat

By Carol Archer

KIFM, PPM Game-Changer

Dazzling debut casts other programming approaches in a new light, challenges misperception of Smooth Jazz as a "the middle of the pack" format

 

 Lincoln Financial Media's KIFM/San Diego bowed auspiciously in its first currency PPM ratings book, June '09, earning fifth 12+ with 4.7 AQH share, and ranked sixth 25-54 with 5.3-share. The venerable radio station's debut is the highest to date among Smooth Jazz stations to make the transition from diary methodology to Portable People Meter since Arbitron rolled out its new audience measurement system in Jan. 2007.

 

KIFM's stunning premier is a tour de force – a game-changer, and an object lesson in the brave new world of PPM. It proves conclusively that Smooth Jazz is, indeed, a vibrant, viable, competitive format. In this, the first of two columns, we will take KIFM's pulse: palpate the range of programming strategies, critical (and forward-) thinking and other forces that propel KIFM's continued success. It's not rocket science or voodoo: just great radio.

Home page

KIFM champions new music and new

artists with the zeal of Greenpeace

activists protesting the slaughter of baby seals.

KIFM MD Kelly Cole

KIFM PD Mike Vasquez

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Concord Music Group artists Jessy J and Boney James hanging at the

KIFM Anniversary party